Canthon

PROPOSAL

It is proposed to organize a yearlong campaign (awareness with health and health with awareness) on cancer awareness, blood donation camp and cancer awareness health runs.
MISSION / OBJECTIVE
The only objective of Canthon to reduce cancer patients in the society only by health awareness.
( a ) CANCER AWARENESS
CANCER IS CURABLE, IF DETECTED EARLY

	A well-known saying goes as “Prevention is better than cure”. This is very true in case of cancer. There is a lot of fear associated with cancer in the general population. People avoid going for any kind of cancer screening due to the fear of detection of cancer. People prefer to face the consequences of cancer as and when detected but they do not go for screening for cancer. Through 12 cancer awareness programs in a year the department of preventive oncology, Tata Memorial Hospital will try to reduce the fears associated with cancer in the general population. Women and high risk people (tobacco users) are motivated for screening of common cancers. Health hazards of tobacco use are also covered during awareness programs. Further awareness about cancer is very low in the general population. This leads to diagnosis of cancer in the later stage. Screening for cancer aims to highlight the importance of early detection of common cancers. This increases the chances of successfully managing and treating the cancer disease.

( b ) BLOOD DONATION DRIVE
	Tata Memorial Hospital is one of the leading hospitals in India for Cancer treatment. Every year, approximately 70,000 new cases are registered. Patients from far and wide as well as neighbouring countries avail specialised services. Nearly 6300 major operations are performed annually. Cancer patients undergo either surgery or chemotherapy or radiotherapy and during their treatment they need large number of blood transfusions. Being a tertiary cancer care centre, blood requirement is considerable at 125 to 150 units per day. In comparison to 15-20 units in other super speciality hospitals, TMH requirements are 35 to 40 units /patient bed / year. The only source of blood is the human body and therefore the only way to meet the patients’ needs is healthy individuals coming forward for blood donation voluntarily in large numbers. We approach various Government organizations, social organizations, corporate offices, colleges, religious groups and youth groups regularly for arranging blood donation drives. Blood donation drives are conducted at residential complexes, various institutions and colleges for convenience of donors and to promote cause of blood donation. Therefore it is proposed to undertake 12 Blood donation drives along with marathon and cancer awareness drive as campaign to gain maximum benefit and create records for maximum blood collected in a year. Standard protocols for blood donation are followed at these drives and every donor undergoes brief medical examination to assess fitness for blood donation. Only disposable items are used during blood collection. Donors are most welcome to ask questions on blood donation and to clarify any doubts. Enclosed please find information on blood donation and organiser information kit for organising blood donation drive.

( c ) CANCER AWARENESS HEALTH RUN (CANCERTHON)
	We propose to undertake health run for cancer awareness (half marathon) along with cancer awareness campaign to make sure the campaign is 100 % successful also create a world record by maximum no runner running half maximum marathon together in a year. This event will be orgainsed by lions club and with the help of other channel partner. The Organizers The humble efforts of a group of like-minded people from Tata memorial hospital and lions club of India, some other NGO to culminated in this first edition of yearlong campaign to start in Mumbai in Aug/Sep 2018. First of its kind in India, the event will attract more than 10,000 participants. The Cause Professional athletes and enthusiastic runner’s alike join together to run for specific cause cancer awareness with health and health with awareness12canthon, which forms the themes of campaign. The theme for first edition is : ‘Run for cancer ’ (2018) and This year we canthon' The Essence The Mumbai cancer awareness campaign represents the vision, vigour and vibrancy of the beloved and inspiring city. At its heart, the initiative aimed to create a platform to raise funds for health, education on cancer, cancer welfare projects.

CHANNEL PARTNERS

The Opportunity for channel partners

	The cancer campaign reflects a unique spectrum of values which is shared by participants, their families and supporters across India and the world. Associations established with the marathon display not just a heart for social responsibility but also provide a platform for display and contact. Our partners share our values and also appreciate the opportunity of a wide reach and the overall brand leverage. Mumbaikar will come out on race day to celebrate the spirit of the city. Companies participate in large numbers using the marathon as a platform to show support for the cancer, for employee engagement & brand visibility NGOs participate to raise funds for and also to create awareness on their cause. The Sports & Film fraternity & celebrities participate to show their support for the city and also help select NGOs in raising funds.

TARGET PARTICIPANTS AND SPECTATORS
	Tata memorial hospital and lions club of india have come together for a common mission; to fill the lacuna between cancer awareness and health; thus enabling them to work together for mutual advancement and contributing in shaping a better country. The participation include: Tata memorial hospital Personnel in Service, School and College Students, Corporate Professionals, NCC cadets ,NSS volunteers various NGO members & Staff and other civilians. The Volunteers across the Nation would also be travelling to Mumbai for their participation.

OTHER METHODS OF PUBLICITY
	Methods of publicity which you will use to publicize campaign will be as follows: Club House, Sports Centers, Newsletter, Emails, Website Flyers in schools Posters at club Photo opportunities Selfie Corners will be placed in abundance with sponsor’s logo in background

EVALUATION TECHNIQUE TO BE EMPLOYED
	Awareness with health and health with Awareness campaign aim’s to reach out to the society through this activity. We intend to publicize the event through digital and outdoor media. Wide media coverage will be arranged for the event. Mention Sponsor details on event’s advertisements such as pamphlets, brochures, newspaper ads etc. Display Sponsor’s logo and company/institution names.
OTHER OPPORTUNITIES
	Sponsor can nominate their designator(s) to be present in the grand finale of the event to honor the winners. Sponsor can participate in the event with their staff or members with their company/institution logo printed on the T-shirt with Logo as the primary logo. Sponsors can offers gifts and souvenirs with their company/institution logos printed on them; having tata memorial hospital logo as the primary logo. How sponsorship will help you develop: We are organizing the “health run for cancer awareness” to generate the awareness amongst the common man on cancer to the nation. This sponsorship will help awareness to reach maximum people .
MAJOR SPONSORSHIP
	The sponsors get rights for visibility in all the communication and media. Specific needs of sponsors regarding charity and advertisements can be worked with sponsoring partners, to tailor an acceptable deal. Other branding and visibility ideas can be discussed with Major Sponsors specifically if required. .

OUT COME

The yearlong campaign (awareness with health and health with awareness) on cancer awareness, blood donation camp and canthon run will not only create world record in in no of people made aware of by people to people contact but also in collecting no of blood units in one single year, and in maximum no of person running 12 (canthon ) half marathon together in one years

MAJOR SPONSORSHIP

It is proposed that all sponsors bring both cash and ‘in kind’ donations to the table. The sponsors get rights for visibility in all the communication and media. Specific needs of sponsors regarding charity and advertisements can be worked with sponsoring partners, to tailor an acceptable deal.

Entitlements for Major Sponsorship Partner / s

Branding in email campaigns at communities in and around Mumbai. That goes to all the communities in BKC and gets forwarded across the city.
Branding across print, radio & outdoor media
Branding at venue staging area where thousands will gather on Race Day
Branding in poster campaigns as Community Relay Partner
Repeat PA Announcements of company’s sponsorship on Race Day
Branding on the certificates to all the runners and winners
Branding on all the Bibs of all the runners
Booth space during race day
Website branding
50 race coupons for individual events

Other branding and visibility ideas can be discussed with Major Sponsors specifically if required

PRESENTING / TITLE SPONSOR

How Many	1
Target Amount	As mutually discussed
Entitlements	Blanket branding across all media, collaterals, branding boards, backdrops and merchandise. Exclusivity factors are medal, logo unit, naming rights and prominence in running chest numbers (Bibs).

ASSOCIATE SPONSOR

How Many	2 - 3
Target Amount	Rs. 25 - 35 Lakhs ( EACH EVENT )
Entitlements	Blanket branding across all media, collaterals, branding boards, backdrops and branding in running chest numbers (Bibs).

10k Run - CONFIRMED

The 10k Run is the T20 Cricket of Marathons across the world. Immensely popular, this event has taken the world by storm. This is an event for people who aren’t professional, but are serious long distance runners and yet to come to terms with a full Marathon.

Target Amount	Rs. 10 Lakhs ( EACH EVENT )
Entitlements	Branding across print & outdoor media and at venue branding. Branding in poster campaign and email campaigns at communities in and around Bandra.

PARTNERS

Partners either bring cash to the table or a service. Ideally there should be a cash component involved even though they are offering a free product / service. Examples of partners would be

HOSPITALITY PARTNER

Typically a 5 Star Hotel and they provide ‘in kind’ Banqueting Space, Food, And Stay for Athletes / Dignitaries. They host the Press Conference(s), Pre-Race Pasta Party, and Post-Race Party.

Target Amount	Typically a 5 Star Hotel and they provide ‘in kind’ Banqueting Space, Food, And Stay for Athletes / Dignitaries. They host the Press Conference(s), Pre-Race Pasta Party, and Post-Race Party.
Entitlements	Branding across print & outdoor media and at venue branding. Branding in poster campaigns, at corporate campuses and ground activation.

TIMING

The timing partner should typically be a watch manufacturer. They provide us with big clocks for timing of the race. Typically Four of them. Two on lead vehicles of the race and two at the venue. This service though not necessary, does add spice to the event.

Target Amount	Rs. 3 lakhs + Clocks plus value of the ‘in kind’ donation.
Entitlements	Branding across print & outdoor media and at venue branding. Branding in poster campaign at corporate campuses and ground activation. Watches will carry branding.

BEVERAGES

Typically a product sponsor. Last few years, we had Dabur, Bisleri, Redbull and Lucozade as beverage sponsors and they provided the runners with free beverages. These products should not in any way be adverse to health.

Target Amount	Rs. 5 lakhs. Plus value of the ‘in kind’ donation( EACH EVENT).
Entitlements	Branding across print & outdoor media and at venue branding. Branding in poster campaign at corporate campuses and ground activation..

WATER

Water is essential to a race and large quantities are consumed. We have to provide water to all participants and this is a major saving in terms of cost. This also is a product sponsorship.

Target Amount	Rs. 3 Lakhs + plus value of the ‘in kind’ donation( EACH EVENT)
Entitlements	Branding across print & outdoor media and at venue branding. Branding in poster campaign at corporate campuses and ground activation. Plus branding at all water stops..

DOMESTIC AIRLINE

Provides Free Tickets for Leading Athletes, Officials and Celebrities traveling to the race.

Target Amount	Rs. 5 lakhs. plus value of the ‘in kind’ donation.
Entitlements	Branding across print & outdoor media and at venue branding. Branding in poster campaign at corporate campuses and ground activation.

TECHNOLOGY PARTNER

Technology partner can provide, registration facilitation services, Call Centere services and cover the cost of the rfid based timing chips used by marathoners and half marathoners.

Target Amount	Rs. 5 lakhs plus value of the ‘in kind’ donation. ( EACH EVENT)
Entitlements	: Branding across print & outdoor media and at venue branding. Branding in poster campaign at corporate campuses and ground activation.

APPAREL

Apparel partner is expected to provide us with t-shirts for the officials, and volunteers at the race. Typically this will be around 7500 people. They can sell official merchandise through their outlets. They are also expected to pay for the association.

Target Amount	Rs. 3 lakhs plus value of the ‘in kind’ donation. ( EACH EVENT)
Entitlements	Rights to produce and market official merchandise. Branding across print & outdoor media and at venue branding. Branding in poster campaign at corporate campuses and ground activation.

COFFEE TABLE BOOK

Printing of Coffee table book with the branding of the sponsor. The book will basically capture all the action of the Marathon through photographs.

This is possible only if we don’t sell the rights to any apparel partner.

How Many	1 Presenting & Full Page Color Advertisements.
Target Amount	Rs.1 lakhs. ( EACH EVENT)
Entitlements	Branding in book and at venue and press release. Distribution to over 100 Corporates.

PARTICIPATION (Employees of Corporate Entities)

Bulk Corporate participation has always been a key part of the number of people participating in the event. Decisions taken at top level management can ensure large participation and also ensure in case of a lack of funds for advertising, we still have substantial participation

How Many	As Many
Target Amount	To be mutually discussed
Entitlements	Race Participation

BOOTHS DURING RACE DAY

There are 10,000 people visiting the race venue. Most of these people are upwardly mobile IT and business professionals of mumbai. This provides a great opportunity for any company to showcase their products or services and get mileage out of it. These are booths at the main race venue.

How Many	20
Target Amount	Rs. 30 - 50 000 per booth( EACH EVENT)
Entitlements	Booth Space; trading from 1200h – 2am!

BANNERS

There are 10,000 people visiting the race venue. Most of these people are upwardly mobile IT and business professionals of MumbaiS. This provides a great opportunity for any company to showcase their products or services and get mileage out of it. These are the banners along the race route.

How Many	Approx. 250 nos.
Target Amount	Rs. 10,000/- per banner
Entitlements	Banner Space

CAMPANING SCHEDULE

Sr. No.	Date	Location	Activity Plane
1.	28.10.2018	Goregaon Club	Awareness + Blood Donation + Health Run

2.	18.11.2018	Marine Drive	Awareness + Blood Donation + Health Run

3.	01.12.2018	BORIVALI NATIONAL PARK	Awareness + Blood Donation + Health Run

4.	09.12.2018	BHIWANDI, SHIVAJI CHOWK	Awareness + Blood Donation + Health Run

5.	16.12.2018	BANDRA	Awareness + Blood Donation + Health Run

6.	03.03.2019	MARINE DRIVE	Awareness + Blood Donation + Health Run

7.	31.03.2019	Marine Drive	Awareness + Blood Donation + Health Run

8.	28.04.2019	BNP	Awareness + Blood Donation + Health Run

9.	26.05.2019	Navi Mumbai	Awareness + Blood Donation + Health Run

10.	30.06.2019	Navi Mumbai	Awareness + Blood Donation + Health Run

11.	28.07.2019	Marine Drive	Awareness + Blood Donation + Health Run

12.	18.08.2019	Chembur Club	Awareness + Blood Donation + Health Run

13.	15.09.2019

Untitled Document Please Click for Online Registration to Canthon

DONATION TO CANTHON

Please Click for Donation to Canthon

Thank you for taking the time to view our Sponsorship Proposal. We sincerely hope you are able to help, and look forward to your involvement in this very worthwhile charitable event. If you require any further information or wish to discuss alternative sponsorship or donation opportunities.

Contact Details
Contact Person	Contact No.	E-mail ID
Wg Cdr A K Tiwari (R)	8356041401	sao@tmc.gov.in
Mr H Jafri	9869441414	jafrish@tmc.gov.in
Mr R P Jaiswar	9869451738	jaiswarrp@tmc.gov.in